Today I have been active on Periscope.
By active I mean I have received two notifications that users I follow were live streaming video. But hey, for a new app I’d say that’s pretty good.
The first was footage from a house fire in Greensboro, NC. A reporter at WFMY News 2 was streaming the action as it unfolded.
Not only that, but he was also providing commentary on the event.
“Firefighters arrived on the scene 15 minutes ago. I got here shortly after. They immediately began taking the necessary steps to put the fire out.”
He was also responding to questions that followers sent in as they watched.
“No, nobody was in the house at the time of the fire. One man was on the porch but was able to evacuate safely.”
“I have not been told yet what started the fire. I will get that information as soon as possible.”
On the lighter side of Periscope, I also streamed a cheerleading practice in Kernserville, NC. The coach videoed as her team flew through the air.
She also provided commentary.
“Good job girls. Stay tight. Move with purpose.”
Followers “liked” the footage as tiny, colorful hearts exploded in the bottom right corner of my screen.
This shows the variety of content currently being uploaded to Periscope. News is using it, sports teams are using it, brands are using it (Cosmopolitan did it’s first test stream today) and individuals are using it.
What fascinates me about the application is not the live-streaming itself, but the level of interaction between the individual live-streaming and those watching.
Specifically with the house fire example, the reporter was able to answer questions during the live-feed, something that cannot happen during a TV broadcast or even after a video is uploaded online.
As questions were posted he was immediately able to provide information. Viewers did not have to wait to watch his footage on the 5 o’clock newscast nor did they need to request responses to questions in the comment section of the station’s webpage.
It was instantaneous.
That says a lot about the direction I believe Periscope will go in- User interaction in a way that has not been possible before.
Now, I have to go. InStyle is steaming live from Coachella any minute now.